广告创意

杭州青年品牌logo及口号征集大赛公告


你心中的杭州,
是什么样?
What is Hangzhou?
What does Hangzhou look like in your mind?

你是否想过

用鲜明的图案和生动的文字

描绘心中的杭州青年群体形象,

让人一眼就看到杭州青年的风采

和青春杭州的魅力?

Uncover Hangzhou youth and the charm

with your voice and imagination!

机会来了!

Now is your Chance!

即日起,共青团杭州市委联合潮新闻客户端开展“潮聚未来,梦想杭州”助力杭州青年发展型城市建设系列活动之杭州青年品牌logo及口号征集大赛,诚挚地邀请各界青年,打造杭州青年IP,为杭州青年发展型城市建设注入活力!

Here is the Chance! We launch the Hangzhou Youth Brand Logo and Slogan Collection Competition Project "Tide Gathers for the future, Dream Your Hangzhou" to boost youth-oriented development in Hangzhou. We sincerely invite young people from all walks of life to create Hangzhou Youth IP.

无论你身处何地,不管你的职业是什么,只要你有创作热情,勇于表达,乐于发声,我们都期待你的参与,让更多的青年了解杭州,爱上杭州,扎根杭州,也让杭州更好的读懂青年,服务青年,留住青年。让我们一起为建设杭州青年发展型城市助力,让更多的青春光彩集结绽放,让杭州成为青年心生向往,人生出彩,情感归属的梦想城市!

Wherever you are, whatever you do, we invite you to join us and let more young people learn about Hangzhou and Hangzhou Youth. Let us work together to boost youth-oriented development in Hangzhou, let more youthful brilliance gather and bloom, and make Hangzhou a dream city where young people yearn for, have a colorful life, and emotionally belong!

动态黑色音符

本次征集活动的优胜作者将获得最高1万元的现金奖励和获奖证书。

Winner will receive a cash reward of up to 10,000 yuan and certificate.

获奖作品将有机会被采用作为“杭州青年”官方品牌logo或口号,成为杭州青年群体有情感认同的形象标识。

The winner’s logo and slogan will have the chance to be adopted as the official brand logo or slogan of "Hangzhou Youth".

征集内容Topic

“潮聚未来,梦想杭州”杭州青年品牌logo及口号
"Tide Gathers for the future, Dream Your Hangzhou "

Calls for logos and slogans for Hangzhou youth brands
参赛对象Participant

面向全球范围内有创意、有热情的个人、单位、组织和社会团体
Any individual, unit, organization, or social group at home or abroad who loves Hangzhou
征集时间Time

征集期:2023年12月20日-2024年1月18日
Collection: December 20, 2023 - January 18, 2024

评选期:2024年1月19日-2024年1月29日
Selection: January 19-January 29, 2024

公示期:2024年1月30日-2024年2月5日
Final result: January 30-February 5, 2024

作品要求Requirement

1.征集投稿需包含一个logo+一句口号。杭州青年品牌logo和口号应立足于杭州青年群体形象与特点,能够鲜明呈现杭州青年特质,充分反映杭州青年积极形象。需主题鲜明,积极向上,简洁明快、寓意深刻,富有感染力、吸引力和号召力,能够传播正能量,适合在各类媒介上宣传、应用和推广。
1. Submissions must contain a logo + a slogan. The Hangzhou youth brand logo and slogan should be based on the image and characteristics of Hangzhou youth groups, be able to clearly present the characteristics of Hangzhou youth, and fully reflect the positive image of Hangzhou youth. The logo design must have a clear theme, be positive, concise and lively, have elegant meaning, be infectious, attractive and appealing, spread positive energy, and be suitable for publicity, application and promotion in various media.

2. 征集作品数量不限,只接受在潮新闻客户端开设的专属征集通道报名,需为电子文件投稿,平面设计、立体设计皆可。每幅作品不小于1M,不超过20M;彩色或黑白作品皆可,提交作品为JPG格式,尺寸为A3纸张大小,分辨率为300dpi。(如果作品入选,应征者需提供源格式文件)。
2. There is no limit to the number of collected works. Only registration through the exclusive collection channel opened on the Tide News is accepted. Submissions must be electronic files, either graphic design or three-dimensional design. Each work should be no smaller than 1M and no more than 20M; both color and black and white works are acceptable. The submitted works should be in JPG format, the size should be A3 paper size, and the resolution should be 300dpi. (If the work is selected, the applicant must provide the source format file).

3. 每幅作品须为logo提供文字说明,主要阐述设计思路、理念和具体含义等(不超过200字),除logo外,应征者还需投稿一句15字以内的口号。
3. Each work must provide a text description for the logo, which mainly explains the design ideas, concepts and specific meanings (< 200 words). In addition to the logo, the applicant must also submit a slogan within 15 words.

4. 严禁侵权,不得含有宗教元素,不得抄袭模仿已有的作品。作者需填写真实姓名和联系方式,参赛作品须为原创且未以任何形式公开发表过,无侵权行为。符合国家法律法规规定和社会主义核心价值观,不违反公序良俗。
4. Infringement is strictly prohibited, no religious elements are allowed, and no plagiarism or imitation of existing works is allowed. The author must fill in his or her real name and contact information. Entries must be original and have not been published in any form, and must not contain infringement. Comply with national laws and regulations and core socialist values, and do not violate public order and good customs.

参赛方式How to participate

参赛用户请于潮新闻客户端开设专属的征集通道进行投稿,在规定时间内提交相关信息。无相关资料的投稿作品,主办单位有权取消其参评资格。
Participating users should open an exclusive solicitation channel on the Tide News to submit articles and submit relevant information before deadline. The organizer reserves the right to disqualify submissions without relevant information.

奖项设置Prize

特等奖1名,奖励10000元及获奖证书
Top prize(1 winner), 10,000 yuan and award certificate

一等奖1名,奖励5000元及获奖证书
1t prize(1 winner), 5,000 yuan and award certificate

二等奖2名,各奖励3000元及获奖证书
2nd prize(2 winners), 3,000 yuan and a certificate

三等奖6名,各奖励1000元及获奖证书
3rd prize(6 winners), 1,000 yuan and a certificate

奖励所产生的税费将由获奖者个人自行承担。
Taxes arising from the prize will be paid by the winner.

评选方式Rating Rule

本着公平公正的原则,邀请专家按照作品质量进行打分,分数从高到低进行评选,获奖作品将进行公示。
In line with the principle of fairness and justice, experts are invited to rate the works according to their quality, and the scores are selected from high to low. Winners will be announced.

特别声明Statement

1. 所有设计作品必须保证其原创性,不得剽窃他人作品,并且作品未以任何形式公开发表或展出。凡涉及剽窃、抄袭等侵权行为的,均由设计者本人承担一切责任。
1. Be Original and don't plagiarize. and the works must not be published or exhibited in any form before. You will be responsible for any infringements involving plagiarism, plagiarism or other infringements.

2. 所有来稿一律不予退回,请自行保留底稿。主办方对全部参赛作品具有免费使用权,同时不承担参赛作品包括(但不限于)著作权、商标权等纠纷而产生的法律责任,如出现上述纠纷,主办单位保留取消其参赛资格及追回奖项的权利,且参赛者应就主办方因此所受全部损失承担赔偿责任。作品一经采用,主办方享有被采用的应征作品唯一的著作权、使用权及版权登记权利,应征作品提供方不再对该应征作品享有任何权利。
2. All submissions will not be returned, please keep the manuscripts yourself. The organizers has the right to use all works for free, and does not assume any legal liability arising from disputes over the entries including (but not limited to) copyright, trademark rights, etc. If the above disputes arise, the organizer reserves the right to disqualify the entries and recover the prizes rights, and the contestants shall be liable for all losses suffered by the organizer. Once a work is adopted, the organizer shall have the sole copyright, use rights and copyright registration rights of the adopted work, and the provider of the submitted work will no longer have any rights to the submitted work.

3. 获奖作品不作为杭州青年品牌LOGO和口号唯一采纳标准。
3. The winning entries will not be used as the only criteria for adoption of Hangzhou Youth Brand LOGO and slogans.

4. 凡报名参赛者,均视为已同意以上声明所有规定,请严格遵守。
4. All registered contestants are deemed to have agreed to all the provisions of the above statement, please strictly abide by them.

5. 潮新闻客户端对本次征集活动具有最终解释权。
5. Tide News has the final right to interpret this solicitation.

参赛网址:https://faqqstpm.act.tmuact.com/signup/index.html?zjxw_control=1101#/signup?q=YunSLfQea

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