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创想佘山传播上海

Sheshan Global Storytelling

City Branding Challenge

在这里，你可以用符号凝聚故事，也可以用镜头表达故事，只要你有脑洞，有想法，第十届“三新”大赛就是你从上海佘山国家旅游度假区出发，向世界讲述上海的舞台。

注：此处“佘山”指上海佘山国家旅游度假区，并非单一“佘山国家森林公园”

Note：The term “Sheshan” herein refers to Shanghai Sheshan National Tourist Resort, rather than Sheshan National Forest Park alone.

01大赛目的

Event Mission

本次大赛立足佘山，旨在表达独属于上海佘山国家旅游度假区的上海故事，从“佘山”、见上海，凝聚青年智慧，为提升城市软实力，创新城市文化体系注入力量，同时搭建跨校协作的赛事平台，让同学们在实践中学习，在创作中成长。

Based in Sheshan, this challenge aims to tell unique Shanghai Sheshan National Tourist Resort stories while gathering youth wisdom to enhance the city’s soft power and innovate the urban cultural system.

It also provides a cross-university collaboration platform for students to learn through practice and grow through creativity.

注：此处“佘山”指上海佘山国家旅游度假区，并非单一“佘山国家森林公园”

Note：The term “Sheshan” herein refers to Shanghai Sheshan National Tourist Resort, rather than Sheshan National Forest Park alone.

02大赛细则

Competition Details

参赛对象 | Eligibility

上海高校在读本专科生（含文旅类中高职业院校），研究生及外国留学生，以团队形式参赛，每队1—4人。每位学生可参与1支队伍，1支队伍可同时参与两个赛道。

Open to undergraduate, vocational, postgraduate, and international students in Shanghai universities.

Participants must form teams of 1-4 members. Each student can join one team, and each team can enter both tracks simultaneously.

赛道设计| Track design

赛道一：宣传达人选拔赛道

Track One: Publicity Expert Selection

本赛道遴选具备内容创作实力与新媒体传播能力的宣传达人，旨在选拔可深度参与上海佘山国家旅游度假区宣传推广的优质创作者，重点考察创作者稳定内容产出能力、爆款打造能力与口碑传播能力，以多元创作力量赋能佘山国家旅游度假区品牌形象传播。

This track selects publicity experts with content creation strength and new media communication capabilities, aiming to recruit high-quality creators who can deeply participate in the promotion of the Shanghai Sheshan National Tourist Resort， the focus is on assessing the creator’s ability for stable content output, hit-making potential, and word-of-mouth communication, empowering the Shanghai Sheshan National Tourist Resort brand image through diverse creative forces.

赛道一交付流程

初赛

提交《初赛报名表》

Submit the Preliminary Contest Registration Form

复赛

《宣传达人履历与影响力证明》PDF 需包含以下信息

1）基本信息

Basic Information

2）平台矩阵

Platform Matrix

3）影响力数据截图

Influence Data Screenshots

4）代表作链接

Links to Representative Works

5）参赛与获奖经历

Participation and Award Experience

6）合作经历

Collaboration Experience

《代表作作品集》需包含作品链接清单、每条作品的封面截图

Must include: A list of work links and cover screenshots for each work

决赛

提交《以往参加各类比赛作品/视频的创作理念说明书》PDF、路演PPT

Submit the PDF of Instructions on Creative Concepts for Works/Videos from Previous Competitions and the Roadshow PPT

赛道二：短视频创意赛道

Track 2: Creative Short Video

需要将上海佘山国家旅游度假区的自然生态、人文底蕴与上海城市故事深度融合，用镜头语言拍成让人记得住、愿意点赞、主动转发的高品质短视频，让上海佘山国家旅游度假区的形象更鲜活、更有传播力，鼓励中英双语字幕，助力上海城市品牌面向国内外受众高效破圈。

Integrate Shanghai Sheshan National Tourist Resort’s ecology and cultural heritage with Shanghai stories through high-quality videos. Bilingual subtitles are encouraged to help Shanghai’s brand reach a global audience.

赛道二交付流程

初赛

提交《初赛报名表》

Submit the Preliminary Contest Registration Form

复赛

提交《发布信息卡》InfoCard

发布信息卡必须包含

1）视频标题

Video Title

2）一句核心传播语

One Core Slogan

3）作品简介

Brief Introduction of the Work

4）话题标签

Hashtags

5）出镜/配音语言

On-camera / Dubbing Language

6）取景点位清单

Filming Location List

7）创作灵感阐述

Explanation of Creative Inspiration

决赛

提交短视频成片MP4、字幕文件与封面图以及路演PPT

Submit the final short video in MP4 format, subtitle file, cover image, and roadshow PPT.

关于具体要求与细则，请点击文末阅读原文查看《赛题手册》

赛程安排 |Schedule

报名与初赛 | Registration & Preliminary Round

时间：4 月 17 日晚 24:00 赛事报名截止
Time: Registration deadline is April 17th, 24:00.

实地勘探 | Field Research

时间：4 月 26 日（暂定，根据组委会后续官方安排为主）

复赛 | Semi-final Round

提交截止时间：5 月 5 日晚 24:00
Submission Deadline: May 5th, 24:00.

决赛 | Final Round

最后作品提交时间：5 月 20 日
Final Work Submission Deadline: May 20th.

决赛路演时间：5 月 23 日周六
Final Roadshow Time :

May 23rd (Saturday).

加油 Tips：

上海佘山国家旅游度假区是以上海佘山国家森林公园、上海辰山植物园、上海欢乐谷、上海玛雅海滩水公园、广富林文化遗址、佘山世茂洲际酒店、上海月湖雕塑公园等为核心，打造集休闲度假、文化娱乐、生态观光、会议服务、旅游购物等综合功能于一体的国家级旅游度假区

Shanghai Sheshan National Tourist Resort is a state-level tourist resort that integrates comprehensive functions including leisure and vacation, cultural entertainment, ecological sightseeing, conference services and tourism shopping. It is developed around core attractions and facilities such as Shanghai Sheshan National Forest Park, Shanghai Chenshan Botanical Garden, Shanghai Happy Valley, Shanghai Maya Beach Water Park, Guangfulin Cultural Site, Sheshan Shimao InterContinental Hotel and Shanghai Yuehu Sculpture Park.

03报名指南 |

How to Register

提交内容

(1) 赛事报名表

(2) 队伍介绍短视频（加分项）

为丰富参赛展示形式，欢迎有意愿的参赛队伍拍摄队伍介绍短视频，需包含成员介绍、队伍口号，该视频时长不超过30 秒

根据视频质量评出10支优质队伍，有机会获得上海佘山国家旅游度假区热门景点门票以及决赛评分加成

（1）Preliminary Items: Competition registration form and a team introduction video (bonus item).

· The video must include member introductions and a team slogan, and be within 30 seconds.

截止时间

4月17日晚24:00前提交至邮箱sanxinshakesheshan@163.com

Email the registration form to sanxinshakesheshan@163.com by 24:00 on April 17th.

参赛指南

点击“阅读原文”下载附件一《赛题手册》，仔细研读；

Click “Read More” to download Attachment1:Competition Handbook

2. 点击“阅读原文”下载附件二《初赛报名表》，队长填写初赛报名表以邮件形式发送至组委会邮箱；

Click “Read More” to download Attachment 1: Competition Handbook and Attachment 2: Preliminary Registration Form.

3. 扫描下方“第十届上海三新初赛联络群”QQ群聊二维码；

国际参赛队伍可通过邮箱联系sanxinshakesheshan@163.com

· Connect: Scan the QR code below to join the “10th Shanghai San Xin Preliminary Contact Group” (QQ Group).

· International teams can contact ：sanxinshakesheshan@163.com via email.

04奖励设置 |

Awards & Incentives

通用奖励 | General Awards

特等奖

上海佘山世茂洲际酒店房券 1 张 + 2500 元现金＋证书

2,500RMB+1 Room Voucher for InterContinental Shanghai Wonderland＋Certificate

一等奖

上海松江广富林宰相府酒店房券 1 张 + 1800 元现金＋证书

1,800 RMB + 1 Room Voucher for Guangfuling Prime Minister’s Mansion Hotel Shanghai＋Certificate

二等奖

上海巴塞罗那国际度假酒店房券 1 张 + 1400 元现金＋证书

1,400 RMB + 1 Room Voucher for Barcelona International Resort Shanghai＋Certificate

三等奖

1000 元现金 + 欢乐谷门票 2 张＋证书

1,000 RMB + 2 Tickets for Shanghai Happy Valley＋Certificate

专业奖项 | Professional Awards

品牌营销特别奖 ×4：500 元 / 个＋证书
Brand Marketing Special Award (x4)

“跨文化叙事” 特别奖×4：500 元 / 个＋证书
“Cross-cultural Narrative” Special Award (x4)

三新创新奖 ×4：500 元 / 个＋证书
San Xin Innovation Award (x4)

“城市传播” 专项奖 ×2：300 元 + 每支队伍欢乐谷门票 3 张＋证书
“City Communication” Special Award

300 RMB + 3 Tickets for Shanghai Happy Valley per team

参赛福利

晋级决赛并参与路演的非松江大学城队伍可获路费补贴（不少于 100 元）

补贴将于决赛现场统一发放

校内奖励

23级及以上：

报名初赛活动 5个社会实践学时
晋级复赛获得15个社会实践学时
晋级决赛获得10个社会实践学时、校级品牌活动加分、双创学分

24级及以下：

参照《上海对外经贸大学“学生素质能力拓展成绩单”制度实施办法》进行积分奖励

主办单位 | Hosted By

上海佘山国家旅游度假区松江管委会

Shanghai Sheshan National Tourist Resort Songjiang Management Committee

上海对外经贸大学会展与传播学院

School of Convention and Exhibition Management and Communication, Shanghai University of International Business and Economics (SUIBE)

解释权条款：

大赛的所有规则、条款及相关通知的最终解释权归大赛组委会所